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PAVE STUDENT DESIGN competition


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PAVE STUDENT DESIGN competition


The PAVE Design Challenge is a project that brings together some of the best student design talent with store fixture manufacturers and their retail brand clients.

The clients present real life design problems to the students who, in turn, must address these problems. The best designs are chosen and are built by the manufacturers to be displayed within a prominent exhibit at the GlobalShop trade show in Las Vegas.
The students who design the winning entries will be brought to Vegas to present their work in person.


The design of the NIKE installation went through several phases from initial conception to final design. The end product was a collaboration in design, planning, building, and merchandising with the client - NIKE - and manufacturer, Visual Elements.


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the concept


the concept


artful + powerful


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Eadweard Muybridge was a grandfather in the study of movement; in the late 1880’s he used banks of cameras to photograph people and animals to study their movement. His techniques were innovative for the time and the images he produced are now considered works of art.


Harold Edgerton was similarly a pioneer in using photography to capture motion; using a multi flash technique he was able to photograph human motion such as a tennis swing or a dive in sequence.


The NIKE installation seeks to capture the quality of movement that was achieved in the photographs of Muybridge and Edgerton that inspired it.


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phase i


phase i


The initial design concept imagined a simple black wall with the shoes arranged on display in a single line; the images of Muybridge and Edgarton projected behind them, bringing the stills to life. The display would originally feature 3 modes for various levels of user interaction.

 
 
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phase ii


phase ii


The design progressed and began to take shape in the given dimensions for the booth setup. The initial idea of projecting images onto the wall became more refined and the “peg” design language for supporting the shoes was developed. The desire for more user interaction with the display was explored.

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phase iii


phase iii


The final design conception stage, this progression sought to bring the motion captured in Muybrdige and Edgarton’s photographs to the 3rd dimension. Moving forward with the “peg” design language, the final design explores how organization and repeition can reinforce the body in motion. A modular “peg and board” design was developed and 3 layouts conceived to demonstrate various installation possbilities.

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phase iv


phase iv


Moving forward, focus shifted to logistics, merchandising, and finishing details. Working closely with the client and manufacturer to achieve a final design that stays true to the original concept while pushing the idea further to include a more tangible design that encourages users to interact with the installation and provides countless merchandising options. the installation disrupts conventional retail design, while encouraging play and a sense of retail theatre through the power of movement.